//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~subject:"Advertising"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Social web
Brand image
18
Markenimage
18
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
11
Brand
11
Markenartikel
11
Werbewirkung
11
Brand management
10
Markenführung
10
Werbung
8
Deutschland
5
Germany
5
Consumer goods marketing
3
Konsumgütermarketing
3
Product management
3
Produktmanagement
3
Advertising planning
2
Beziehungsmarketing
2
Brand extension
2
Designation of origin
2
Experiment
2
Herkunftsbezeichnung
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Product differentiation
2
Product quality
2
Produktdifferenzierung
2
Produktqualität
2
Public relations
2
Relationship marketing
2
USA
2
United States
2
Werbeplanung
2
Öffentlichkeitsarbeit
2
Advertising media
1
Affect
1
Ambiguity Effect
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Festschrift
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Language
All
English
5
German
3
Author
All
Gierl, Heribert
Loureiro, Sandra Maria Correia
14
Rita, Paulo
10
Ko, Eunju
9
Kunkel, Thilo
9
Dens, Nathalie
8
Hollebeek, Linda D.
8
Pelsmacker, Patrick de
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Filieri, Raffaele
7
Hajli, Nick
7
Melewar, T. C.
7
Taylor, Charles Raymond
7
Wallace, Elaine
7
Bernritter, Stefan F.
6
Dessart, Laurence
6
Dwivedi, Yogesh Kumar
6
Guzman, Francisco
6
Harrigan, Paul
6
Haverila, Kai
6
Hayes, Jameson L.
6
McLaughlin, Caitlin
6
Pauwels, Koen
6
Rahman, Zillur
6
Rosengren, Sara
6
Schivinski, Bruno
6
Septianto, Felix
6
Aslam, Wajeeha
5
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Buijzen, Moniek
5
Dahlén, Micael
5
Füller, Johann
5
Hudders, Liselot
5
Johnen, Marius
5
Kim, Eunice
5
Kohli, Chiranjeev
5
Kumar, Jitender
5
Kumar, Vikas
5
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
4
Der Markt : international journal of marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
5
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
6
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
7
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
8
Konsistenz der Internetwerbung mit der klassischen Werbung
Gierl, Heribert
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
2
,
pp. 50-55
Persistent link: https://www.econbiz.de/10001756234
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->