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~person:"Gierl, Heribert"
~subject:"Beziehungsmarketing"
~subject:"Portfolio selection"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Beziehungsmarketing
Portfolio selection
Theory
Consumer behaviour
35
Konsumentenverhalten
35
Theorie
26
Advertising effects
18
Werbewirkung
18
Advertising
15
Marketing management
15
Marketingmanagement
15
Brand image
12
Markenimage
12
Werbung
12
Brand management
10
Markenführung
10
Relationship marketing
10
Deutschland
8
Germany
8
Brand
7
Experiment
7
Markenartikel
7
Marketing theory
7
Marketingtheorie
7
Lieferantenmanagement
6
Product management
6
Produktmanagement
6
Supplier relationship management
6
Emotion
5
Perception
5
Preismanagement
5
Pricing strategy
5
Psychology of advertising
5
Wahrnehmung
5
Werbepsychologie
5
Customer service
4
Internet
4
Kundenservice
4
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3
Innovation
3
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31
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2
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Article in journal
Bibliography included
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31
Aufsatz im Buch
2
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2
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2
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1
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Language
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German
26
English
7
Author
All
Gierl, Heribert
Fabozzi, Frank J.
85
Bruhn, Manfred
62
Wong, Wing Keung
58
Cheng, T. C. E.
57
Kumar, V.
55
Han, Heesup
53
Broll, Udo
47
Vanhoucke, Mario
47
Homburg, Christian
45
Mukherjee, Arijit
43
Hollebeek, Linda D.
42
Satchell, Stephen
42
Dolgui, Alexandre
38
Mattila, Anna S.
38
Wirtz, Bernd W.
38
Hammoudeh, Shawkat
37
Gil Saura, Irene
36
Zaremba, Adam
36
Escobar, Marcos
35
Verhoef, Peter C.
35
Herrmann, Andreas
34
Auer, Benjamin R.
33
Korn, Ralf
33
Laporte, Gilbert
33
Martellini, Lionel
33
Minner, Stefan
33
Palmatier, Robert W.
33
Svensson, Göran
33
Tiwari, Aviral Kumar
33
Zagst, Rudi
33
Levy, Haim
32
Prigent, Jean-Luc
32
Smith, Alan D.
32
Wang, Leonard F. S.
32
Faff, Robert W.
31
Lambertini, Luca
31
Li, Duan
31
Prentice, Catherine
31
Glock, Christoph H.
30
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Published in...
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Marketing : ZFP ; journal of research and management
10
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal für Betriebswirtschaft : management review quarterly
2
Journal of business economics : JBE
2
Der Markt : international journal of marketing
1
Handelsforschung
1
OR-Spektrum : quantitative approaches in management
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Schmalenbach business review : sbr
1
Schriften zum Marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
33
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33
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1
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Avoiding pitfalls in experimental research in marketing
Spilski, Anja
;
Gröppel-Klein, Andrea
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 58-91
Persistent link: https://www.econbiz.de/10011873950
Saved in:
4
Aktienbesitz und Kundenbindung
Gierl, Heribert
;
Gansser, Oliver
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
6
,
pp. 47-52
Persistent link: https://www.econbiz.de/10001863545
Saved in:
5
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert
;
Zhu, Yajing
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
Saved in:
6
Why and under which conditions are price lotteries effective at promoting products?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10010394615
Saved in:
7
Kundenbindung in industriellen Zuliefer-Abnehmer-Beziehungen
Gierl, Heribert
;
Gehrke, Gunter
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
56
(
2004
)
3
,
pp. 203-236
Persistent link: https://www.econbiz.de/10002059303
Saved in:
8
Fear of loss of anonymity on the internet and consumers' reactions : an empirical investigation
Gierl, Heribert
;
Hammer, Claudia
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 89-106
Persistent link: https://www.econbiz.de/10001947663
Saved in:
9
Angst vor Anonymitätsverlust im Internet und Reaktionen der Konsumenten : eine empirische Untersuchung
Gierl, Heribert
;
Hammer, Claudia
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10001694475
Saved in:
10
Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden
Gierl, Heribert
;
Bartikowski, Boris
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001655222
Saved in:
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