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~person:"Gierl, Heribert"
~subject:"Brand"
~subject:"Marketingtheorie"
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Search: subject_exact:"Impact of advertising"
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Brand
Marketingtheorie
Advertising effects
54
Werbewirkung
54
Consumer behaviour
24
Konsumentenverhalten
24
Advertising
17
Werbung
17
Brand image
8
Deutschland
8
Emotion
8
Germany
8
Markenimage
8
Theorie
8
Theory
8
Markenartikel
7
Psychology of advertising
7
Werbepsychologie
7
Brand management
6
Markenführung
6
Advertising planning
4
Estimation
4
Experiment
4
Print advertising
4
Printwerbung
4
Schätzung
4
Werbeplanung
4
Gender
3
Geschlecht
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Marketing management
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Marketing theory
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Marketingmanagement
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Perception
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Promotional materials
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Wahrnehmung
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Advertising media
2
Brand Evaluations
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Cognition
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Consumer goods marketing
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English
6
German
4
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Gierl, Heribert
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
Huber, Frank
5
King, Stephen
5
Mäder, Ralf
5
Pelsmacker, Patrick de
5
Rosengren, Sara
5
Dens, Nathalie
4
Draganska, Michaela
4
Klapper, Daniel
4
Ko, Eunju
4
Nöcker, Ralf
4
Romaniuk, Jenni
4
Sattler, Henrik
4
Sreejesh, S.
4
Wilbur, Kenneth C.
4
Albers, Sönke
3
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Chang, Chingching
3
Du, Rex Yuxing
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Pauwels, Koen
3
Schnittka, Oliver
3
Septianto, Felix
3
Srivastava, R. K.
3
Vanhuele, Marc
3
Aitken, Robert
2
Avramova, Yana R.
2
Baumgarth, Carsten
2
Baxter, Stacey M.
2
Bombe, Sandra
2
Brunner, Christian Boris
2
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Marketing : ZFP ; journal of research and management
4
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of marketing : IJM ; formerly Der Markt
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
10
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Self-referencing and advertising effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
5
How does self-referencing affect product evaluations? : a comparison of three models
Gierl, Heribert
;
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009554426
Saved in:
6
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
7
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
8
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
9
Kurzfristige Imagetransfereffekte durch Werbung mit Prominenten auf ein ausgewähltes Imagemerkmal
Gierl, Heribert
;
Koncz, Julia
- In:
Die Unternehmung : Swiss journal of business research …
59
(
2005
)
1
,
pp. 55-77
Persistent link: https://www.econbiz.de/10002603916
Saved in:
10
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
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