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~person:"Gierl, Heribert"
~subject:"Brand management"
~subject:"Brand"
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Search: subject_exact:"Impact of advertising"
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Brand management
Brand
Advertising effects
54
Werbewirkung
54
Consumer behaviour
24
Konsumentenverhalten
24
Advertising
17
Werbung
17
Brand image
8
Deutschland
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Emotion
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Markenimage
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Theorie
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Theory
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Psychology of advertising
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Markenführung
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Advertising planning
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Estimation
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Print advertising
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Printwerbung
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Gierl, Heribert
Esch, Franz-Rudolf
16
Pelsmacker, Patrick de
15
Dens, Nathalie
13
Bauer, Hans H.
11
Huber, Frank
8
Brunner, Christian Boris
7
Klapper, Daniel
7
Romaniuk, Jenni
7
Septianto, Felix
7
Erfgen, Carsten
6
Ko, Eunju
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Draganska, Michaela
5
Hayes, Jameson L.
5
King, Stephen
5
Matthes, Jörg
5
Mäder, Ralf
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Baxter, Stacey M.
4
Bellman, Steven
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Ketelaar, Paul E.
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pauwels, Koen
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Rosengren, Sara
4
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Marketing : ZFP ; journal of research and management
4
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of advertising : the quarterly review of marketing communications
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
10
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
4
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
Saved in:
7
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
8
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
9
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
10
Kurzfristige Imagetransfereffekte durch Werbung mit Prominenten auf ein ausgewähltes Imagemerkmal
Gierl, Heribert
;
Koncz, Julia
- In:
Die Unternehmung : Swiss journal of business research …
59
(
2005
)
1
,
pp. 55-77
Persistent link: https://www.econbiz.de/10002603916
Saved in:
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