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~person:"Gierl, Heribert"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type:"book"
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Konsumentenverhalten
Marketing management
Marketing
8
Aufgabensammlung
3
Anzeigenwerbung
2
Deutschland
2
Diffusion <Wirtschaft>
2
Germany
2
Kaufverhalten
2
Lebensstil
2
Lehrbuch
2
Marketingmanagement
2
Mediaplanung
2
Produktbewertung
2
Produktinnovation
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Theorie
2
Theory
2
Werbeträger
2
Wertorientierung
2
Zeitschrift
2
1985-1986
1
Bewertung
1
Business network
1
Consumer behaviour
1
Diffusionsforschung
1
Information dissemination
1
Informational efficiency
1
Informationseffizienz
1
Informationsverbreitung
1
Innovation diffusion
1
Innovationsdiffusion
1
Lebensstandard
1
Lieferantenmanagement
1
Magazine
1
Market research
1
Marktforschung
1
Preismanagement
1
Pricing strategy
1
Promotional materials
1
Standard of living
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86
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2
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2
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1
Lehrbuch
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Gierl, Heribert
Sheth, Jagdish N.
84
Kotler, Philip
78
Usman, Osly
75
Huber, Frank
64
Bauer, Hans H.
57
Bruhn, Manfred
57
Grunert, Klaus G.
55
Agarwal, Sumit
52
Homburg, Christian
52
Stavins, Joanna
50
Pepels, Werner
48
Meffert, Heribert
45
Wiedmann, Klaus-Peter
43
Wansink, Brian
42
Belk, Russell W.
40
Franses, Philip Hans
39
Janssen, Maarten C. W.
39
Sutter, Matthias
39
Vermeulen, Frederic
39
Siddiqui, Danish Ahmed
38
Chandon, Pierre
37
Cherchye, Laurens
36
Tomczak, Torsten
36
Rock, Bram de
35
Nevo, Aviv
34
Dubé, Jean-Pierre
33
Keller, Kevin Lane
31
Warlop, Luk
31
Blundell, Richard W.
30
Burmann, Christoph
30
Backhaus, Klaus
29
Falk, Armin
29
Kuß, Alfred
29
Moraga-González, José Luis
29
Shy, Oz
29
Chintagunta, Pradeep K.
28
Jonker, Nicole
28
Mullainathan, Sendhil
28
Albers, Sönke
27
Kerin, Roger A.
27
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Schriften zum Marketing
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ECONIS (ZBW)
2
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Marketing
Gierl, Heribert
-
1995
Persistent link: https://www.econbiz.de/10014275138
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2
Eine Erklärung der Preislagenwahl bei Konsumgütern
Gierl, Heribert
-
1992
Persistent link: https://www.econbiz.de/10012879383
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