Marketing
Heribert Gierl
| Year of publication: |
1995
|
|---|---|
| Authors: | Gierl, Heribert |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Marketing | Marktforschung | Market research | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 835 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | [97.546 G] SW: Marketing Literaturverz. S. 806 - 831 geb. : DM 79.00 |
| ISBN: | 3-17-013767-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014275138