//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:": consumer"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
79
Konsumentenverhalten
78
Advertising effects
26
Werbewirkung
26
Theorie
19
Theory
19
Advertising
17
Deutschland
17
Germany
17
Werbung
16
Brand image
13
Markenimage
13
Brand management
9
Markenführung
9
Marketing management
9
Marketingmanagement
9
Consumer goods marketing
8
Konsumgütermarketing
8
Preismanagement
8
Pricing strategy
8
Brand
7
Markenartikel
7
Beziehungsmarketing
6
Emotion
6
Experiment
6
Relationship marketing
6
Customer service
5
Decision theory
5
Entscheidungstheorie
5
Kundenservice
5
Consumer goods industry
4
Gender
4
Geschlecht
4
Innovation
4
Konsumgüterindustrie
4
Marketing theory
4
Marketingtheorie
4
Perception
4
Product management
4
Produktmanagement
4
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
92
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Aufsatz im Buch
10
Book section
10
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Thesis
1
research-article
1
more ...
less ...
Language
All
German
48
English
45
Author
All
Gierl, Heribert
Agarwal, Sumit
166
Belk, Russell W.
123
Blundell, Richard W.
122
Han, Heesup
122
Mattila, Anna S.
119
Zinman, Jonathan
116
Lusk, Jayson L.
111
Grunert, Klaus G.
108
Phau, Ian
107
Georgarakos, Dimitris
99
Huber, Frank
96
Bauer, Hans H.
94
Foxall, Gordon R.
90
Stavins, Joanna
88
Weber, Michael
88
Attanasio, Orazio P.
87
Herrmann, Andreas
87
Jappelli, Tullio
86
Pistaferri, Luigi
86
Spiller, Achim
86
Wiedmann, Klaus-Peter
84
Grewal, Dhruv
82
Cherchye, Laurens
81
Khare, Arpita
81
Nayga, Rodolfo M.
81
Sheth, Jagdish N.
79
Gorodnichenko, Yuriy
78
Rock, Bram de
77
Usman, Osly
77
Wansink, Brian
76
Bagozzi, Richard P.
75
Coibion, Olivier
74
Karlan, Dean
74
Vermeulen, Frederic
74
Inderst, Roman
73
Laroche, Michel
73
Reisch, Lucia A.
73
Dwivedi, Yogesh Kumar
71
Janssen, Maarten C. W.
71
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
19
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business research : JBR
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Challenges in an age of dis-engagement
1
Cutting edge international research
1
Designing and communicating experience
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Handelsforschung
1
Innovative Markenführung und -implementierung
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
Zeitschrift für Planung : ZP
1
more ...
less ...
Source
All
ECONIS (ZBW)
92
Other ZBW resources
1
Showing
1
-
10
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Determinants of
consumer
attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
5
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
6
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->