Watson, Anna; Lecki, Natascha Katharina; Lebcir, Mohamed - In: Journal of Product & Brand Management 24 (2015) 3, pp. 252-262
Purpose – This paper aims to investigate the role of body size on female consumers’ fashion brand image perceptions … potential differences in perceptions between different age groups, future studies could consider other factors, such as fashion … to low self-esteem and eating disorders, it is recommended that fashion brands cease using clinically underweight models …