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~person:"Girard, Tulay"
~person:"Hoffmann, Arvid O. I."
~person:"Jaramillo, Fernando"
~person:"Scharf, Edson Roberto"
~subject:"Brand image"
~subject:"Personal banking"
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Girard, Tulay
Hoffmann, Arvid O. I.
Jaramillo, Fernando
Scharf, Edson Roberto
Buil, Isabel
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De Chernatony, Leslie
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Dimitriadis, Sergios
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The international journal of bank marketing : IJBM
4
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ECONIS (ZBW)
4
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Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
2
The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10009722344
Saved in:
3
The impact of fraud prevention on bank-customer relationships : an empirical investigation in retail banking
Hoffmann, Arvid O. I.
;
Birnbrich, Cornelia
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 390-407
Persistent link: https://www.econbiz.de/10009581837
Saved in:
4
Customer intention to adopt a fee-based advisory model : an empirical study in retail banking
Hoffmann, Arvid O. I.
;
Franken, Heiner
;
Broekhuizen, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
2
,
pp. 102-127
Persistent link: https://www.econbiz.de/10009553756
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