The impact of fraud prevention on bank-customer relationships : an empirical investigation in retail banking
Arvid O. I. Hoffmann; Cornelia Birnbrich
| Year of publication: |
2012
|
|---|---|
| Authors: | Hoffmann, Arvid O. I. ; Birnbrich, Cornelia |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 5, p. 390-407
|
| Subject: | Privatkundengeschäft | Personal banking | Datensicherheit | Data security | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581837