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~person:"Girard, Tulay"
~person:"Hoffmann, Arvid O. I."
~person:"Scharf, Edson Roberto"
~subject:"Brazil"
~subject:"Customer attitudes"
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Customer attitudes
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Girard, Tulay
Hoffmann, Arvid O. I.
Scharf, Edson Roberto
Fernandes, Josiane
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Ayo, Charles K.
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The international journal of bank marketing : IJBM
3
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ECONIS (ZBW)
3
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How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Hoffmann, Arvid O. I.
;
Ketteler, Dana
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 963-992
Persistent link: https://www.econbiz.de/10011490882
Saved in:
2
The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10009722344
Saved in:
3
Corporate social responsibility to build strong Brazilian bank brand
Scharf, Edson Roberto
;
Fernandes, Josiane
;
Kormann, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
6
,
pp. 436-451
Persistent link: https://www.econbiz.de/10009667020
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