How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Year of publication: |
2015
|
---|---|
Authors: | Hoffmann, Arvid O. I. ; Ketteler, Dana |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 7, p. 963-992
|
Subject: | Emotions | Customer attitudes | Individual investors | Customer behaviour | Household finance | Marketing-finance interface | Konsumentenverhalten | Consumer behaviour | Emotion | Anlageverhalten | Behavioural finance | Beziehungsmarketing | Relationship marketing |
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