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~person:"Girard, Tulay"
~person:"Hoffmann, Arvid O. I."
~person:"Scharf, Edson Roberto"
~subject:"Corporate reputation"
~subject:"Customer attitudes"
~type:"article"
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Search: "The international journal of bank marketing : IJBM"
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Girard, Tulay
Hoffmann, Arvid O. I.
Scharf, Edson Roberto
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The international journal of bank marketing : IJBM
3
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ECONIS (ZBW)
3
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How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Hoffmann, Arvid O. I.
;
Ketteler, Dana
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 963-992
Persistent link: https://www.econbiz.de/10011490882
Saved in:
2
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
Saved in:
3
Corporate social responsibility to build strong Brazilian bank brand
Scharf, Edson Roberto
;
Fernandes, Josiane
;
Kormann, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
6
,
pp. 436-451
Persistent link: https://www.econbiz.de/10009667020
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