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~person:"Giudice, Elisabeth-M."
~person:"Hennigs, Nadine"
~person:"Rühle, Alexander"
~subject:"Markenpolitik"
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Markenpolitik
Brand extension
6
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Brand image
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Luxury fashion branding
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Giudice, Elisabeth-M.
Hennigs, Nadine
Rühle, Alexander
Gross, Philip
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Keller, Kevin Lane
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Kist, Edgar Leander
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Vogel, Johannes
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ECONIS (ZBW)
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Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
2
Essays on the effects of partitioned pricing strategies and branding decisions on consumer behavior
Rühle, Alexander
-
2012
Persistent link: https://www.econbiz.de/10009736442
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3
Co-Branding : starke Marke sucht Partner
Giudice, Elisabeth-M.
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009232703
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