Co-Branding : starke Marke sucht Partner
Elisabeth-M. Giudice
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Giudice, Elisabeth-M. |
| Publisher: |
Marburg : Tectum-Verl. |
| Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Unternehmenskooperation | Inter-firm cooperation | Ernährungsindustrie | Food industry | Deutschland | Germany | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 122 S. Ill., graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literatur- und URL-Verz. S. 113 - 122 Erscheint: Mai 2011 |
| ISBN: | 978-3-8288-2615-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009232703