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~person:"Giudice, Elisabeth-M."
~person:"Hennigs, Nadine"
~subject:"Markenpolitik"
~type:"book"
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Markenpolitik
Brand extension
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Brand management
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Inter-firm cooperation
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Giudice, Elisabeth-M.
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ECONIS (ZBW)
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Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
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2
Co-Branding : starke Marke sucht Partner
Giudice, Elisabeth-M.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009232703
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