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~person:"Glanfield, Keith"
~subject:"Brand management"
~subject:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Marketing theory
Betriebliche Wertschöpfung
2
Customer integration
2
Kundenintegration
2
Service-Dominant Logic
2
Service-dominant logic
2
Value creation
2
Brand architecture
1
COVID-19
1
Category Management
1
Category captain
1
Category management
1
Consumer behaviour
1
Coronavirus
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Corporate culture
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Corporate reputation
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Customer value
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Employee retention
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Firmenimage
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Konsumentenverhalten
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Kundenwert
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Lieferantenmanagement
1
Markenarchitektur
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Markenführung
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Marketing management
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Marketingmanagement
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Marketingtheorie
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Mitarbeiterbindung
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S-D logic
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Service exchange
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Service-Dominant logic
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Supplier relationship management
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Unternehmenskultur
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Value co-creation
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corporate brand associations
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organizational commitment
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organizational identity
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service exchange
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value co-creation
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Aufsatz in Zeitschrift
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Glanfield, Keith
Vargo, Stephen L.
22
Lusch, Robert F.
18
Akaka, Melissa Archpru
7
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
3
Edvardsson, Bo
3
Frow, Pennie
3
Grönroos, Christian
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Hughes, Tim
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Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
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Dai, Hua
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Eggert, Andreas
2
Fang, Yu-Hui
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Haase, Michaela
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Harrington, Robert J.
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Hu, Tao
2
Hunt, Shelby D.
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Jaakkola, Elina
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Line, Nathaniel D.
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International journal of retail and distribution management
1
Journal of general management
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ECONIS (ZBW)
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Service-dominant logic : reframing category captainship and retailer category management
Benson, Michael Christopher
;
Glanfield, Keith
;
Hirst, Craig
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014484233
Saved in:
2
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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