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~person:"Glaser, Vern L."
~person:"King, Stephen"
~subject:"Online-Marketing"
~subject:"Werbewirtschaft"
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Online-Marketing
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Advertising effects
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7
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online advertising
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Glaser, Vern L.
King, Stephen
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
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A master class in brand planning : the timeless works of Stephen King
6
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
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Goal-based categorization: dynamic classification in the display advertising industry
Glaser, Vern L.
;
Atkinson, Mariam Krikorian
;
Fiss, Peer C.
- In:
Organization studies : an international …
41
(
2020
)
7
,
pp. 921-943
Persistent link: https://www.econbiz.de/10012270366
Saved in:
2
Making snowflakes like stocks : stretching, bending, and positioning to make financial market analogies work in online advertising
Glaser, Vern L.
;
Fiss, Peer C.
;
Kennedy, Mark Thomas
- In:
Organization science : a journal of the Institute for …
27
(
2016
)
4
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011558858
Saved in:
3
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
4
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
5
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
6
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
7
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
8
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
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