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~person:"Glynn, Mark S."
~person:"Julkunen, Saara"
~person:"Parvinen, Petri"
~subject:"Value creation"
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Value creation
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
11
Supplier relationship management
11
Selling
9
Verkauf
9
Betriebliche Wertschöpfung
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Glynn, Mark S.
Julkunen, Saara
Parvinen, Petri
Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
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2
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2
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2
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2
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Business-to-business marketing management : strategies, cases and solutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Nordic journal of business : NJB
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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2
Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
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3
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
4
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
5
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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