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~person:"Glynn, Mark S."
~person:"Julkunen, Saara"
~subject:"Betriebliche Wertschöpfung"
~subject:"Value creation"
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Betriebliche Wertschöpfung
Value creation
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
6
Supplier relationship management
6
Business-to-Business-Marketing
4
Brand image
3
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Marketingmanagement
2
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B2B sales relationships
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B2B solution selling process
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Glynn, Mark S.
Julkunen, Saara
Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
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Business-to-business marketing management : strategies, cases and solutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Nordic journal of business : NJB
1
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ECONIS (ZBW)
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1
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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2
Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
Saved in:
3
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
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