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~person:"Godefroid, Patrick"
~person:"Hudetz, Kai"
~person:"Narang, Unnati"
~subject:"Handelsbetrieb"
~subject:"Mobile Marketing"
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Handelsbetrieb
Mobile Marketing
Einzelhandel
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Retail trade
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Deutschland
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Germany
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Electronic Commerce
8
E-commerce
7
Internet
5
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3
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Vertriebsweg
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Customer retention
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KMU
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Kundenbindung
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SME
2
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Dienstleistungssektor
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Godefroid, Patrick
Hudetz, Kai
Narang, Unnati
Zentes, Joachim
6
Becker, Jörg
5
Ahlert, Dieter
4
Winkelmann, Axel
3
Buttkus, Michael
2
Hälsig, Frank
2
Kaland, Anna
2
Kenning, Peter
2
Mathieu, Günter
2
Müller-Hagedorn, Lothar
2
Neugebauer, Altfrid
2
Perrey, Jesko
2
Schramm-Klein, Hanna
2
Shankar, Venkatesh
2
Spillecke, Dennis
2
Tietz, Bruno
2
Allexi, Katia
1
Bauer, Hans H.
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Boslau, Madlen
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Chiadmi, Nour-Eddine
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Costa, Christine
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Cui, Xuebin
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Dichtl, Erwin
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Diller, Hermann
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Duffy, Katherine
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Duscha, Andreas
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Döbler, Thomas
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Entenberg, Robert David
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Ettinger, Andreas
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Faulds, David J.
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Ferraz, Rodolfo Magalhães
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Ausgewählte Studien des ECC-Handel
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Marketing in a digital world
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ECONIS (ZBW)
4
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1
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
2
Mobile Standortbezogene Onlinewerbung als kommunikationspolitisches Instrument im stationären Einzelhandel : eine empirische Untersuchung situativer Einflussfaktoren
Godefroid, Patrick
-
2013
Persistent link: https://www.econbiz.de/10010349614
Saved in:
3
E-Commerce im Handel : Status quo und Perspektiven
Hudetz, Kai
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10002493717
Saved in:
4
Kundenbindung über das Internet : Ergebnisse einer empirischen Studie
Hudetz, Kai
;
Duscha, Andreas
;
Wilke, Kai
-
2004
Persistent link: https://www.econbiz.de/10001962025
Saved in:
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