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~person:"Goldenberg, Jacob"
~person:"Huber, Frank"
~source:"econis"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Strategisches Management"
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Brand management
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20
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7
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Goldenberg, Jacob
Huber, Frank
Pepels, Werner
8
Herrmann, Andreas
6
Görg, Holger
5
Kneller, Richard
5
Albers, Sönke
4
Foscht, Thomas
4
Keller, Kevin Lane
4
Muraközy, Balázs
4
Cooper, Robert G.
3
Nakajima, Michiyasu
3
Sinha, Indrajit
3
Sojkin, Bogdan
3
Apéria, Tony
2
Baker, Michael John
2
Breyer-Mayländer, Thomas
2
Calantone, Roger J.
2
Diamantopoulos, Adamantios
2
Geis, Gerold
2
Georgson, Mats
2
Gielens, Kathrijn
2
Gijsbrechts, Els
2
Gruner, Kjell E.
2
Haapasalo, Harri
2
Haasis, Hans-Dietrich
2
Harkonen, Janne
2
Hart, Susan J.
2
Hoffmann, Nicole
2
Hultink, Erik J.
2
Kahn, Barbara E.
2
Karmasin, Helene
2
Knemeyer, A. Michael
2
Lambert, Douglas M.
2
Lawley, Brian
2
Liker, Jeffrey K.
2
Maloles, Cesar
2
Miklós-Thal, Jeanine
2
Moldovan, Sarit
2
Raith, Michael
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Faculty & research / Insead : working paper series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Reihe: Marketing : MAR
1
Zeitschrift für Verkehrswissenschaft : ZfV
1
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ECONIS (ZBW)
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1
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
2
Erfolgsfaktoren und Rückwirkungseffekte von Limited Editions : eine empirische Analyse im FMCG-Markt
Huber, Frank
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009560131
Saved in:
3
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
4
Ein Ansatz zur werteorientierten Markenpositionierung am Beispiel von Mobilitätsmarken
Herrmann, Andreas
;
Hoffmann, Nicole
;
Huber, Frank
- In:
Zeitschrift für Verkehrswissenschaft : ZfV
75
(
2004
)
2
,
pp. 81-109
Persistent link: https://www.econbiz.de/10002188242
Saved in:
5
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
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