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~person:"Goldfarb, Avi"
~person:"Katona, Zsolt"
~person:"Skiera, Bernd"
~subject:"Pricing strategy"
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Pricing strategy
Internet marketing
53
Online-Marketing
51
Advertising effects
19
Werbewirkung
19
Advertising
13
Werbung
13
Search engine
11
Social Web
11
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Goldfarb, Avi
Katona, Zsolt
Skiera, Bernd
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Improving decision making in real-time bidding
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
8
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1
Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
Saved in:
2
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
3
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
4
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
5
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
6
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
7
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
8
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
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