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~person:"Goldfarb, Avi"
~person:"Kumar, Subodha"
~person:"Silberer, Günter"
~type_genre:"Article in journal"
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Search: subject_exact:"Banner advertising"
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Internet marketing
30
Online-Marketing
30
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12
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7
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7
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Goldfarb, Avi
Kumar, Subodha
Silberer, Günter
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Rita, Paulo
16
Skiera, Bernd
16
Harrigan, Paul
15
Filieri, Raffaele
14
Ghose, Anindya
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Loureiro, Sandra Maria Correia
13
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Reijmersdal, Eva A. van
12
Smith, Katherine Taken
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Kim, Juran
10
Mariani, Marcello M.
10
Milne, George R.
10
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Information systems research : ISR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
2
Review of industrial organization : RIO
2
California management review
1
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European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of management information systems : JMIS
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Operations research
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
30
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1
Frontiers: digital hermits
Miklós-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
- In:
Marketing science
43
(
2024
)
4
,
pp. 697-708
Persistent link: https://www.econbiz.de/10014636275
Saved in:
2
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
3
Lending ears to unheard voices : an empirical analysis of user-generated content on social media
Gour, Alekh
;
Aggarwal, Shikha
;
Kumar, Subodha
- In:
Production and operations management : the flagship …
31
(
2022
)
6
,
pp. 2457-2476
Persistent link: https://www.econbiz.de/10013277057
Saved in:
4
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
5
When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha
;
Tan, Yinliang
;
Wei, Lai
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
Saved in:
6
Detecting review manipulation on online platforms with hierarchical supervised learning
Kumar, Naveen
;
Venugopal, Deepak
;
Qiu, Liangfei
;
Kumar, …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011885340
Saved in:
7
Exit, voice, and response on digital platforms : an empirical investigation of online management response strategies
Kumar, Naveen
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 849-870
Persistent link: https://www.econbiz.de/10011975874
Saved in:
8
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
9
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
10
Are syndicates the killer app of equity crowdfunding?
Agrawal, Ajay
;
Catalini, Christian
;
Goldfarb, Avi
- In:
California management review
58
(
2015/2016
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10011446353
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