When to play your advertisement? : optimal insertion policy of behavioral advertisement
Year of publication: |
2020
|
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Authors: | Kumar, Subodha ; Tan, Yinliang ; Wei, Lai |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 2, p. 589-606
|
Subject: | behavioral advertisement | wearable technology | emotional analytics | optimal policies | Brownian motion | Stochastischer Prozess | Stochastic process | Werbung | Advertising | Theorie | Theory | Emotion | Online-Marketing | Internet marketing |
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