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~person:"Gonçalves, Paulo"
~subject:"Industrie"
~subject:"Markteintritt"
~subject:"Transnational corporation"
~type:"article"
~type_genre:"Case study"
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The art of managing new product transitions
Erhun, Feryal
;
Gonçalves, Paulo
;
Hopman, Jay
- In:
MIT sloan management review
48
(
2006/07
)
3
,
pp. 73-80
Persistent link: https://www.econbiz.de/10003458198
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