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~person:"Gonzalez-Benito, Oscar"
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Gonzalez-Benito, Oscar
Pilar Martínez‐Ruiz, María
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Izquierdo-Yusta, Alicia
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Pilar Martínez-Ruiz, María
3
Barba-Sánchez, Virginia
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Izquierdo‐Yusta, Alicia
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Jimenez-Zarco, Ana Isabel
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Jiménez-Zarco, Ana Isabel
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Jiménez‐Zarco, Ana Isabel
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Pilar Martinez-Ruiz, Maria
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Pilar Martínez-Ruiz, María Del
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Amatulli, Cesare
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Cascio, Robert
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González‐Benito, Óscar
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Llodrá-Riera, Isabel
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Mollá Descals, Alejandro
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Mollá‐Descals, Alejandro
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Méndez-Aparicio, M. Dolores
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The marketing review
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Success factors in new services performance: a research agenda
Jimenez-Zarco, Ana Isabel
;
Pilar Martinez-Ruiz, Maria
; …
- In:
The marketing review
6
(
2006
)
3
,
pp. 265-283
Persistent link: https://www.econbiz.de/10007388955
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Success factors in new services performance: a research agenda
Jimenez-Zarco, Ana Isabel
;
Pilar Martinez-Ruiz, Maria
; …
- In:
The marketing review
6
(
2006
)
3
,
pp. 265-283
Persistent link: https://www.econbiz.de/10007393309
Saved in:
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