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~person:"Goodrich, Kendall"
~subject:"Virales Marketing"
~subject:"culture"
~type_genre:"Book section"
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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
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Mooij, Marieke K. de
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Word of mouth and social media
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(pp. 102-115)
.
2014
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