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~person:"Goodstein, Ronald Charles"
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Consumer behaviour
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Goodstein, Ronald Charles
Lechner, Michael
215
Schmid, Günther
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Caliendo, Marco
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Kluve, Jochen
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Rinne, Ulf
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Seifert, Hartmut
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Forslund, Anders
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Mattoo, Aaditya
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Saint-Paul, Gilles
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Schneider, Hilmar
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Journal of business research : JBR
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ECONIS (ZBW)
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Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
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2
A new approach to measuring retail
promotion
effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
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