Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Year of publication: |
2021
|
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Authors: | Epstein, Leonardo D. ; Inostroza-Quezada, Ignacio E. ; Goodstein, Ronald Charles ; Choi, Seung-chan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 279-289
|
Subject: | Conversion | Counterfactual prediction | Promotional effectiveness | Retail technology | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Innovation |
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