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~person:"Gopinath, Mahesh"
~person:"Hulten, Peter"
~subject:"Brand image"
~subject:"Produktinformation"
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Brand image
Produktinformation
Consumer behaviour
2
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Packaging
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2
Cross-cultural marketing
1
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Gopinath, Mahesh
Hulten, Peter
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Journal of euromarketing
1
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ECONIS (ZBW)
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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
2
The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn
;
Bryson, Douglas
;
Hulten, Peter
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
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