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~person:"Gordon, Brett R."
~person:"Moretti, Enrico"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Präsidentschaftswahl"
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Advertising
Presidential election
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Präsidentschaftswahl
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USA
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United States
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Voting behaviour
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Wahlverhalten
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Advertising effects
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Werbewirkung
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Gordon, Brett R.
Moretti, Enrico
Capella, Michael
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
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2
Advertising competition in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011497076
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