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~person:"Gotsi, Manto"
~person:"Gouran, Dennis S."
~subject:"Brand management"
~subject:"Firmenimage"
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Search: "European journal of marketing : EJM"
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Brand management
Firmenimage
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2
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1
Brand architecture
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Brand extension
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Brand image
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Business ethics
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Cause-Related Marketing
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Cause-related marketing
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Designation of origin
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Emotion
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Emotional brand attachment
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Herkunftsbezeichnung
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Konsumentenverhalten
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Markenarchitektur
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Markenimage
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Markentransfer
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Marketing theory
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Marketingtheorie
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Gotsi, Manto
Gouran, Dennis S.
Balmer, John M. T.
5
Melewar, T. C.
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He, Hongwei
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European journal of marketing : EJM
3
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ECONIS (ZBW)
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
Saved in:
3
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
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