Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
T. C. Melewar; Manto Gotsi and Constantine Andriopoulos
| Alternative title: | Shaping the research agenda for corporate branding : avenues for future research |
|---|---|
| Year of publication: |
2012
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| Authors: | Melewar, T. C. ; Gotsi, Manto ; Andriopoulos, Constantine |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 5, p. 600-608
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| Subject: | Markenarchitektur | Brand architecture | Markenführung | Brand management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567648