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~person:"Goulding, Christina"
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Goulding, Christina
Lee, Nick
20
Grønhaug, Kjell
19
Harris, Lloyd C.
14
Balmer, John M.T.
13
Davies, Gary
12
Kitchen, Philip J.
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Diamantopoulos, Adamantios
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O'Cass, Aron
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10
Kaynak, Erdener
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9
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8
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8
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7
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European journal of marketing : EJM
8
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OLC EcoSci
6
ECONIS (ZBW)
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1
Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life
Närvänen, Elina
;
Goulding, Christina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1521-1546
Persistent link: https://www.econbiz.de/10011609194
Saved in:
2
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
3
Learning to be tribal: facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5
,
pp. 813-832
Persistent link: https://www.econbiz.de/10010132238
Saved in:
4
Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research
Goulding, Christina
- In:
European journal of marketing : EJM
39
(
2005
)
3
,
pp. 294-308
Persistent link: https://www.econbiz.de/10006078436
Saved in:
5
Age is just a number: Rave culture and the cognitively young "thirty something"
Goulding, Christina
;
Shankar, Avi
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 641-658
Persistent link: https://www.econbiz.de/10006080446
Saved in:
6
The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions
Goulding, Christina
- In:
European journal of marketing : EJM
34
(
2000
)
7
,
pp. 835-853
Persistent link: https://www.econbiz.de/10006094034
Saved in:
7
The museum environment and the visitor experience
Goulding, Christina
- In:
European journal of marketing : EJM
34
(
2000
)
3-4
,
pp. 261-278
Persistent link: https://www.econbiz.de/10006094575
Saved in:
8
Consumer research, interpretive paradigms and methodological ambiguities
Goulding, Christina
- In:
European journal of marketing : EJM
33
(
1999
)
9-10
,
pp. 859-873
Persistent link: https://www.econbiz.de/10006096532
Saved in:
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