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~person:"Gourville, John"
~person:"Lambrecht, Anja"
~person:"Popkowski Leszczyc, Peter T. L."
~source:"econis"
~subject:"E-commerce"
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Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
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