Goworek, Helen - In: Journal of Fashion Marketing and Management: An … 14 (2010) 4, pp. 648-662
UK fashion retailers, focusing on three essential types of participant: textile designers, fashion designers, and fashion … buyers. Design/methodology/approach – Interviews were conducted with practitioners working in textile design, fashion design … and fashion buying in clothing suppliers, a design agency and fashion retailers, from which case studies were compiled …