An investigation into product development processes for UK fashion retailers : a multiple case study
Year of publication: |
2010
|
---|---|
Authors: | Goworek, Helen |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 4, p. 648-662
|
Subject: | Produktentwicklung | New product development | Mode | Fashion | Textilhandel | Textile distribution | Großbritannien | United Kingdom |
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