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~person:"Grégoire, Yany"
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Beziehungsmarketing
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Grégoire, Yany
Yoon, Hye Jin
14
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing
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Journal of service research
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ECONIS (ZBW)
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Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
2
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
3
The role of humor usage on creativity, trust and performance in business relationships : an analysis of the salesperson-customer dyad
Lussier, Bruno
;
Grégoire, Yany
;
Vachon, Marc-Antoine
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 168-181
Persistent link: https://www.econbiz.de/10011774997
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