The role of humor usage on creativity, trust and performance in business relationships : an analysis of the salesperson-customer dyad
Year of publication: |
August 2017
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Authors: | Lussier, Bruno ; Grégoire, Yany ; Vachon, Marc-Antoine |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 65.2017, p. 168-181
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Subject: | Humor | Creativity | Customer trust | Objective sales performance | Salesperson-customer dyad | Broaden-and-build theory | Kreativität | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance |
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