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~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Saren, Michael"
~person:"Shaw, Eric H."
~subject:"Bibliometrie"
~subject:"Theorie-Praxis-Verhältnis"
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Search: subject:"Marketingtheorie"
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Bibliometrie
Theorie-Praxis-Verhältnis
Marketingtheorie
73
Marketing theory
72
History of economic thought
13
Marketing
13
Ökonomische Ideengeschichte
13
Marketing management
12
Marketingmanagement
12
Theorie
11
Theory
11
Beziehungsmarketing
9
Dienstleistungsmarketing
9
Relationship marketing
9
Services marketing
9
USA
8
United States
8
Betriebliche Wertschöpfung
7
Value creation
7
Critical Management Studies
6
Critical management studies
6
Customer integration
6
Kundenintegration
6
Consumer behaviour
5
Konsumentenverhalten
5
Service-Dominant Logic
5
Service-dominant logic
5
Criticism
4
Dienstleistung
4
Kritik
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Theory-practice divide
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Bibliometrics
3
Deutschland
3
Germany
3
Management
3
Market research
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Marktforschung
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Grönroos, Christian
Meffert, Heribert
Saren, Michael
Shaw, Eric H.
Tadajewski, Mark
14
Stremersch, Stefan
6
Lehmann, Donald R.
4
Roberts, John H.
4
Bruhn, Manfred
3
Hunt, Shelby D.
3
Jones, D. G. Brian
3
Katrichis, Jerome M.
3
Kayande, Ujwal
3
LaPlaca, Peter J.
3
Lilien, Gary L.
3
Andreini, Daniela
2
Bode, Matthias
2
Brown, Stephen
2
Brownlie, Douglas
2
Dant, Rajiv P.
2
Graf, Albert
2
Hughes, Tim
2
Kotler, Philip
2
Lindgreen, Adam
2
Maas, Peter
2
Morgan, Robert
2
Pedeliento, Giuseppe
2
Polonsky, Michael J.
2
Shankar, Venkatesh
2
Solerio, Chiara
2
Stewart, David W.
2
Tzempelikos, Nektarios
2
Vatanparast, Ramin
2
Wang, Danqi
2
Witkowski, Terrence H.
2
Woodside, Arch G.
2
Wu, Alisa Yinghao
2
Zarantonello, Lia
2
Abernethy, Avery M.
1
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1
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
2
Journal of historical research in marketing
2
Journal of marketing management : MM
1
Journal of service management
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
7
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1
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
2
Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
Saved in:
3
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
4
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
Saved in:
5
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
6
Marketingdisziplin im Spannungsfeld zwischen wissenschaftlichem Anspruch und praxisbezogenen Anforderungen
Meffert, Heribert
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 327-338)
.
2000
Persistent link: https://www.econbiz.de/10001518976
Saved in:
7
Marktorientierte Unternehmensführung an der Jahrtausendwende aus Sicht der Wissenschaft und Unternehmenspraxis - eine empirische Untersuchung
Meffert, Heribert
;
Bongartz, Michael
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 381-405)
.
2000
Persistent link: https://www.econbiz.de/10001518984
Saved in:
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