Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Eric H. Shaw
| Year of publication: |
2012
|
|---|---|
| Authors: | Shaw, Eric H. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 1, p. 30-55
|
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009506466