Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Year of publication: |
2012
|
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Authors: | Shaw, Eric H. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 1, p. 30-55
|
Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
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