//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grönroos, Christian"
~person:"Vasconcelos, Helder"
~subject:"Pricing strategy"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bundling strategy"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Value creation
Bundling strategy
5
Leistungsbündel
5
Preismanagement
3
Betriebliche Wertschöpfung
2
Bilateral bundling
2
Lieferantenmanagement
2
Preisdifferenzierung
2
Price discrimination
2
Supplier relationship management
2
Theorie
2
Theory
2
B-to-B-Marketing
1
Bundled discounts
1
Bundling strategies
1
Business-to-business marketing
1
Consumer behaviour
1
Consumer preferences
1
Duopol
1
Duopoly
1
East Asia
1
Insurance sector
1
Konsumentenverhalten
1
Measurement
1
Messung
1
Monopol
1
Monopoly
1
Ostasien
1
Preiselastizität
1
Preiswettbewerb
1
Price competition
1
Price elasticity
1
Price sensitivity
1
Product differentiation
1
Produktdifferenzierung
1
Rabatt
1
Rebate
1
Strategic substitutes
1
Substitute goods
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Conference paper
Article in journal
5
Language
All
English
5
Author
All
Grönroos, Christian
Vasconcelos, Helder
Bhargava, Hemant K.
4
Cao, Qingning
4
Chen, Ting
4
Yang, Feng
4
Armstrong, Mark
3
Dana, James D.
3
Guo, Xiaolong
3
Indounas, Kostis
3
Lahiri, Atanu
3
Parida, Vinit
3
Roth, Stefan
3
Shang, Jennifer
3
Zhang, Jun
3
Adilov, Nodir
2
Aloysius, John
2
Anderson, Eric T.
2
Baloglu, Seyhmus
2
Brito, Duarte
2
Cataldo, Alejandro
2
Chen, Jin
2
Chen, Yongmin
2
Chung, Hui-Ling
2
Deck, Cary A.
2
Dominique-Ferreira, Sérgio
2
Durugbo, Christopher
2
Erdem, Mehmet
2
Ettl, Markus
2
Farmer, Amy
2
Ferrer O., Juan Carlos
2
Gatzert, Nadine
2
Gayer, Amit
2
Geng, Xianjun
2
Ho, Jyh-Wen
2
Hu, Jin-li
2
Huang, Yeu-Shiang
2
Huber, Carin
2
Immonen, Mika
2
Jiang, Yuanchun
2
more ...
less ...
Published in...
All
Economics letters
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
The Scandinavian journal of economics
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants of customer price sensitivity : an empirical analysis
Dominique-Ferreira, Sérgio
;
Vasconcelos, Helder
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 327-340
Persistent link: https://www.econbiz.de/10011524411
Saved in:
2
Interfirm bundling and vertical product differentiation
Brito, Duarte
;
Vasconcelos, Helder
- In:
The Scandinavian journal of economics
117
(
2015
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011341297
Saved in:
3
Bundled discounts : strategic substitutes or complements?
Brito, Duarte
;
Vasconcelos, Helder
- In:
Economics letters
124
(
2014
)
2
,
pp. 278-282
Persistent link: https://www.econbiz.de/10010493636
Saved in:
4
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
5
Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian
;
Helle, Pekka
- In:
Journal of service management
21
(
2010
)
5
,
pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->