Determinants of customer price sensitivity : an empirical analysis
Sérgio Dominique-Ferreira (School of Management, Polytechnic Institute of Cavado and Ave, Barcelos, Portugal and School of Economics, University of Porto, Porto, Portugal), Helder Vasconcelos and João F. Proença (School of Economics, University of Porto, Porto, Portugal)
| Year of publication: |
2016
|
|---|---|
| Authors: | Dominique-Ferreira, Sérgio ; Vasconcelos, Helder ; Proença, João F. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 3, p. 327-340
|
| Subject: | Consumer preferences | Price elasticity | Price sensitivity | Bundling strategies | Insurance sector | Ostasien | East Asia | Preiselastizität | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-12-2014-0409 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524411