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~person:"Grönroos, Christian"
~person:"Vasconcelos, Helder"
~subject:"Pricing strategy"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
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Pricing strategy
Value creation
Bundling strategy
5
Leistungsbündel
5
Preismanagement
3
Betriebliche Wertschöpfung
2
Bilateral bundling
2
Lieferantenmanagement
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Supplier relationship management
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Bundled discounts
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Bundling strategies
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Aufsatz in Zeitschrift
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Grönroos, Christian
Vasconcelos, Helder
Bhargava, Hemant K.
4
Cao, Qingning
4
Chen, Ting
4
Yang, Feng
4
Armstrong, Mark
3
Dana, James D.
3
Guo, Xiaolong
3
Indounas, Kostis
3
Lahiri, Atanu
3
Parida, Vinit
3
Roth, Stefan
3
Shang, Jennifer
3
Zhang, Jun
3
Adilov, Nodir
2
Aloysius, John
2
Anderson, Eric T.
2
Baloglu, Seyhmus
2
Brito, Duarte
2
Cataldo, Alejandro
2
Chen, Jin
2
Chen, Yongmin
2
Chung, Hui-Ling
2
Deck, Cary A.
2
Dominique-Ferreira, Sérgio
2
Durugbo, Christopher
2
Erdem, Mehmet
2
Ettl, Markus
2
Farmer, Amy
2
Ferrer O., Juan Carlos
2
Gatzert, Nadine
2
Gayer, Amit
2
Geng, Xianjun
2
Ho, Jyh-Wen
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Hu, Jin-li
2
Huang, Yeu-Shiang
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Economics letters
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
The Scandinavian journal of economics
1
The journal of services marketing
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ECONIS (ZBW)
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1
Determinants of customer price sensitivity : an empirical analysis
Dominique-Ferreira, Sérgio
;
Vasconcelos, Helder
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 327-340
Persistent link: https://www.econbiz.de/10011524411
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2
Interfirm bundling and vertical product differentiation
Brito, Duarte
;
Vasconcelos, Helder
- In:
The Scandinavian journal of economics
117
(
2015
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011341297
Saved in:
3
Bundled discounts : strategic substitutes or complements?
Brito, Duarte
;
Vasconcelos, Helder
- In:
Economics letters
124
(
2014
)
2
,
pp. 278-282
Persistent link: https://www.econbiz.de/10010493636
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4
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
5
Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian
;
Helle, Pekka
- In:
Journal of service management
21
(
2010
)
5
,
pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
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