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~person:"Grönroos, Christian"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
~type:"book"
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Innovation
Marketingtheorie
Marketingmanagement
7
Marketing management
6
Marketing theory
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Beziehungsmarketing
2
Dienstleistungsmarketing
2
Marketing
2
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2
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2
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1
Dienstleistung
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Grönroos, Christian
Kotler, Philip
23
Homburg, Christian
15
Keller, Kevin Lane
15
Sheth, Jagdish N.
10
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Krohmer, Harley
7
Mullins, John W.
6
Stern, Scott
6
Trajtenberg, Manuel
6
Aghazadeh, Hashem
5
Bieger, Thomas
5
Cannon, Joseph P.
5
Kumar, V.
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bresnahan, Timothy F.
4
Bruhn, Manfred
4
Freiling, Jörg
4
Herstatt, Cornelius
4
Kohlbacher, Florian
4
Kollmann, Tobias
4
Sakas, Damianos P.
4
Bliemel, Friedhelm
3
Brem, Alexander
3
Claßen, Matthias
3
Fritz, Wolfgang
3
Gijsbrechts, Els
3
Kavoura, Androniki
3
Kliche, Mario
3
Naert, Philippe Antoine
3
Opresnik, Marc Oliver
3
Saran, Anshu
3
Schnoor, Anje
3
Shankar, Venkatesh
3
Winer, Russell S.
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Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
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Legends in marketing
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ECONIS (ZBW)
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Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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2
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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3
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10000126349
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