The marketing strategy continuum: toward a marketing concept for the 1990's
Christian Grönroos
| Year of publication: |
1990
|
|---|---|
| Authors: | Grönroos, Christian |
| Publisher: |
Helsingfors |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Extent: | 15 Bl. |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors : [Verlag nicht ermittelbar], ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 201 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 951-555-320-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000126349