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~person:"Grönroos, Christian"
~subject:"Dienstleistung"
~subject:"Relationship marketing"
~subject:"Services marketing"
~type:"article"
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Dienstleistung
Relationship marketing
Services marketing
Service-Dominant Logic
6
Service-dominant logic
6
Betriebliche Wertschöpfung
5
Value creation
5
Customer value
4
Kundenwert
4
Beziehungsmarketing
3
Marketing theory
3
Marketingtheorie
3
Customer integration
2
Dienstleistungsmarketing
2
Kundenintegration
2
1970-1979
1
Beyond offering value propositions
1
Bibliometrics
1
Bibliometrie
1
Communicating value
1
Communication
1
Consumer behaviour
1
Consumer value
1
Consumer-dominant logic
1
Customer centricity
1
Customer resource integration
1
Forecasting model
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Kommunikation
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Konsumentenverhalten
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Lieferantenmanagement
1
Logic
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Logik
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Marketing communications
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Marketing logics
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Marketing management
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Marketingmanagement
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Product-dominant logic
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Prognoseverfahren
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Reinenting marketing
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Grönroos, Christian
Vargo, Stephen L.
16
Lusch, Robert F.
11
Edvardsson, Bo
10
Tronvoll, Bård
5
Akaka, Melissa Archpru
4
Ng, Irene
4
Skålén, Per
4
Brodie, Roderick J.
3
Busser, James A.
3
Chathoth, Prakash K.
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Corsaro, Daniela
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Furrer, Olivier
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Harrington, Robert J.
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Horbel, Chris
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Jaakkola, Elina
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Löbler, Helge
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Polese, Francesco
3
Shulga, Lenna V.
3
Verma, Rajeev
3
Aarikka-Stenroos, Leena
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
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Andreini, Daniela
2
Andreu, Luisa
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Anke, Jürgen
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Bai, Billy
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European journal of marketing : EJM
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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