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~person:"Gröppel-Klein, Andrea"
~person:"Kircher, Tobias"
~person:"Li, Sali"
~person:"Okazaki, Shintaro"
~subject:"Customer integration"
~subject:"Funktechnik"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Breaking new ground in theory and practice
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
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Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
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