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~person:"Gröppel-Klein, Andrea"
~person:"Kircher, Tobias"
~person:"Li, Sali"
~subject:"Funktechnik"
~subject:"Multinationales Unternehmen"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
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